Whether you decide to work with a real estate agent or take the DIY approach, conducting thorough research is crucial!

If selling your home independently seems overwhelming, you may want to consider assist-to-sell programs that agents typically offer. These programs can include services such as yard signs, marketing strategies, and flyers at a reasonable cost. However, it's important to keep in mind that most people don't have the necessary time and resources to sell their home on their own, so using a committed real estate agent with access to a wide range of resources is recommended. This ensures that you get the best possible price for your property sale.

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Your Pricing Strategy in Today's Market

Your Pricing Strategy in Today's Market

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Are you considering repainting your home due to faded or unsightly colors that could deter potential buyers? For properties with yards, is the landscaping well-maintained and visually appealing? If your property is a condo, you may not have control over the building's exterior, but does the front door and balcony (if present) have a pleasing aesthetic? Do the windows and doors have an attractive appearance and remain in good condition? Additionally, it's important to assess the condition of the roof and gutters, as well as maintaining trimmed hedges, swept leaves, and stored bikes, scooters, and other toys.



Do the interior paints and finishes appear well-maintained and up-to-date, or could they benefit from a fresh coat of paint? Updating this area can be a relatively low-cost investment that could potentially make or break a sale by enhancing the overall look and feel of your home. Are the appliances in good working condition and modern? It's also essential to ensure that the plumbing and electrical systems are in good working order. Are the carpets and other flooring options in good condition, clean, and visually appealing? Similar to paint, flooring can have a significant impact on your home's overall impression and is worth investing in. Additionally, it's crucial to assess the condition of the sealants around sinks, showers, tubs, and windows. Ensure that all light fixtures are in working order and that each room has sufficient lighting to avoid giving the impression of hiding something from prospective buyers.


Being prepared to knowledgeably answer questions about local schools, shopping, parks, transportation, and other amenities is crucial as most prospective buyers are interested in these aspects of the neighborhood.





Launching the Marketing Plan

  • Creating the Perception of Value
  • Attracting & Qualifying Potential Buyers
  • Safe Showing
  • Monitor Interest
  • Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place

Negotiating Strategies

  • Procure Written Offers
  • Qualify & Analyze the Merits of Each Offer
  • Strategically Respond to Offers
  • Negotiate to Optimize Price & Terms
  • Multiple Offer Process & Back-Up Offer Strategies


Complete Disclosures

Closing Documents

  • Transitioning from the Property
  • Final Documentation
  • Closing & Celebrations

Working Together Again

  • Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources
  • Feedback, Testimonials, & Referrals


What is your budget for selling your house? Consider real estate commission fees if you opt for an agency sale, advertising expenses, signage fees, and other costs if you plan to sell on your own. Also, keep in mind attorney and closing agent fees, as well as other professional charges. There are also additional costs such as excise tax, prorated annual expenses including property taxes, homeowner association fees, and fuel tank rentals. Additionally, there may be other typical seller fees in your area such as surveys and inspections. Real estate agents are well-versed in transactional costs and can provide a precise estimate of seller closing expenses.

Which advertising options will provide the best return on investment? Are there any cost-effective real estate publications in your region that allow individual sellers to place ads? When advertising in the local newspaper(s), is it more effective to have a text-only classified ad, or do they offer photo boxes where you can include both text and photos of your property?

As you have probably noticed from the website you have found this article on, most agents have their own website, which includes their clients’ listings as well as the entire MLS search. If you work with an agent, your property will most likely be placed on their website and on the full MLS search as part of the services they will offer you. In addition, some newspapers automatically (or for an extra fee) offer Internet advertising tied in to their traditional print ads. Learn the rates and deadlines for each publication, then decide which one (or more) is best for you and your market.

Now that you know what advertising will cost, create a plan on how to best (within your budget) reach prospective buyers, both local and out-of-town. Since many people do relocate from a distance, be sure to include Internet advertising in your plan. If your town is large enough, the “local” newspaper might have a national edition that you want to place your ad in, at least periodically.

At the very least, you will need a well-written few sentences that will run as a classified ad or a photo box ad. In addition, you might decide to run a larger, custom-designed ad in the paper and/or to use as flyers to hand out at open houses (or anywhere else you might meet prospective buyers). Don’t skimp on this. A professional, well-crafted ad can attract buyers while a poorly designed and executed one can turn buyers off to your property. Even if you do not have full service agent representation, you may consider assist-to-sell, which some agents offer at a lower price.

This should be well-designed, attractive and weatherproof. The sign must be placed where it can clearly be seen from the street. If you are working with an agent, he or she will most likely provide the sign to you.

Design a single sheet description of your property listing the features and benefits that will draw in prospective buyers. This should be attractive and professional looking. Have enough copies on hand to give out at open house showings. Again, if you are working with an agent, he or she will most likely do this on your behalf.

Make sure that they include a place to write the address of your property and the date/time of the open house. In addition to one for the front yard, you’ll want to place several in conspicuous locations around the neighborhood, such as main streets leading to your house. For these, directional arrows can point prospective buyers to your house even if they don’t know the area. Make sure that you take these signs down as soon as the open house is over. You don’t want people showing up on your doorstep at all hours of the day and night.

While most are held on the weekend, this is not convenient for all buyers. Make sure that you coordinate your print advertising to include information about your next open house.

A number of forms are required for the legal sale of your property. In addition to the contract of purchase and any counteroffers, there are approximately 20 other forms that the seller is required to provide to the buyer. It is necessary to review the contract carefully to determine when these forms/documents are due and what the buyer’s rights are once they receive the document. The form and content of many of these documents are prescribed by state or federal law and must be adhered to in their entirety. The proper forms may be obtained from your local Board of Realtors or from your real estate agent who is representing you.

Buyer(s) need to come to an agreement (in writing) regarding the following:PriceInspection contingenciesFinancing terms Date of closingDate of possessionIt would be prudent for you to have an attorney review any and all contracts before the deal is finalized

When both the buyer(s) and a witness can be present, schedule a final walk-through before you complete settlement in order to determine that the property being conveyed meets the expectations of all parties involved.

Unless you have already built or bought a new residence, you’ll need to be the “buyer” for a new property while simultaneously being the “seller” for your current one. If possible, schedule both transactions to close at the same time, or else close your purchase shortly before closing your sale. You need to be moved out before the new owners take possession.

RoseAnne F.
Marcus A.
Thierry S.
I am a local Realtor® from the Palm Springs area in the Coachella Valley. I have been a licensed agent since 1991. A couple of years ago I met Josh online thru social media and then again thru mutual Realtor® friends in the desert. Again, at different Real Estate venues and finally, showing a couple of my listings. Did he leave an impression? Every time. Was he professional? Every time. Is he knowledgeab...

— RoseAnne F.

Josh Reef is one of the most determined individuals I have ever met in the real estate industry. His positive attitude is infectious with his go-getter mentality, and so working with him as a Member of The Pinnacle List has been an absolute pleasure. Josh’s ability to elevate the awareness of his brand and sell luxury listings in an increasingly competitive global market is a tremendous asset for any sal...

— Marcus A.

Josh is a very resourceful real estate professional with an impressive list of contacts. He captures what the buyer is looking for very quickly with a perceptive psychological sense and a seasoned experience. Whether in California or Florida he knows the market and his very good at matching the person and the property his recent professional move opens a new era for Josh.

— Thierry S.